Brand deals, minus the chasing.
We research channels before we recommend them — multiple checks on every one, and we discard more than we put forward. Leave an email and we take it from there.
Where we work, and how closely we look.
Research, not a directorychannel
Goes through the same checks
Reach, consistency, direction of travel, audience location and brand safety — each assessed on its own statistical footing before a channel is put forward.
sectors
Where our campaigns have run
AI and automation, software, gaming, automotive, consumer tech and finance — spanning our team's combined campaign history.
Audiences we place
Creators whose viewers sit in the US, UK, Canada and Australia, where sponsorship spend converts.
Working across these sectors, we've come across channels with over a million subscribers where a normal video draws fewer than nine thousand views — and far smaller ones where four in five viewers had never subscribed at all.
One of those is worth sponsoring. The number on the front of the channel won't tell you which.
The checks behind a recommendation.
There are more than these. These are the ones worth explaining.
Typical performance, not best performance
A single viral video pulls an average upward and flatters the whole channel. We work from the middle of the range, so what you see is what a normal upload does.
Long-form only
Shorts accumulate views that rarely translate into sponsorship value. Blending them in can make a channel appear twice its effective size, so we assess them separately or not at all.
Recent uploads excluded, outliers handled
A video published this week hasn't finished finding its audience. We leave recent uploads out and treat exceptional results as exceptions rather than evidence.
Publishing consistency
An irregular schedule makes campaign timing unreliable and attention harder to hold. Channels that have gone quiet, or publish unpredictably, don't reach a shortlist.
Direction of travel
Whether a channel is growing, steady or slowly declining. Subscriber counts are backward-looking and stay high long after attention has moved on.
Brand safety is a gate, not a score
Where a channel isn't appropriate for your brand, reach doesn't compensate. It's excluded rather than weighed against other factors.
What we do with what you send us.
Short version: less than you'd expect, and never without a reason.
Nothing moves without a reason to move it
Creator details go to a brand only where there's a genuine fit. Brand briefs are shared only with creators being considered for that specific campaign.
We check who we're introducing you to
Companies are assessed before they see a creator's information, and creators before they see a brief. Neither side is passed to anyone we wouldn't work with ourselves.
Audience data stays private
Studio screenshots and audience figures are held privately, used only to build a case for a campaign, and never published or resold. Removal on request, no questions asked.
We work to the standards we're held to
Data handling follows platform terms and applicable privacy regulation. Where we're unsure whether something can be shared, the answer is that it isn't.
We'll tell you why, not just who.
Every shortlist comes with the reasoning behind it. As a working relationship develops — and where a creator has shared their own audience data with us — we're able to go considerably deeper than a name and a rate card.
Tell us where to reach you.
Three things and you're done — where to reach you, your channel, and what it's about. Everything below that is optional and stays optional.
Tell us where to reach you.
Three things and you're done — where to reach you, who you are, and what you want to promote. Everything below that is optional and stays optional.
How a channel earns a place on a shortlist.
Every recommendation we make survives the same set of checks. This page explains them, and what each one is there to catch.
The number on the front of a channel isn't the number that matters.
A subscriber count records everyone who ever pressed a button, sometimes years ago. It doesn't tell you how many of them still watch.
That gap is where most sponsorship money goes wrong. A channel can hold a large, impressive-looking following while a normal upload reaches a small fraction of it — and nothing on the channel page reveals that. The opposite happens too: a modest channel can be reaching a large audience that simply never subscribed.
Every check below exists to close that gap before anyone spends money on it.
Typical performance, not best performance
We work from the middle of a channel's results, not the average of them.
Averages are pulled upward by a single unusual success. One video that finds an audience far beyond the channel's normal reach will lift the average for months, making every subsequent projection optimistic.
The middle value is stubborn in a way the average isn't — it describes what actually happens when this creator uploads on a normal week, which is what a sponsored video will be.
Long-form only
Short-form views and long-form views are not the same currency, and we don't convert between them.
Shorts accumulate views at a scale long-form rarely matches, from an audience that is scrolling rather than watching. Blending the two inflates a channel's apparent size, sometimes by a factor of two or more, while telling you nothing about whether a sixty-second integration would land.
Where short-form matters to a campaign, we assess it separately and say so. It never quietly props up a long-form figure.
Recent uploads excluded, outliers handled
A video published this week hasn't finished finding its audience.
Most videos accumulate a meaningful share of their eventual views well after the first few days. Counting a recent upload alongside mature ones drags the picture downward and can make a perfectly healthy channel look like it's collapsing.
We leave recent uploads out of the calculation entirely until they've had time to settle. At the other end, exceptional results are treated as exceptions — noted, but not allowed to define the channel.
Publishing consistency
An irregular schedule is a campaign risk, not just an inconvenience.
Reach depends on an audience that expects to hear from a creator. When publishing becomes unpredictable, that expectation weakens, and a sponsored video lands into a quieter room than the historical numbers suggest.
It's also a delivery problem. A creator who publishes erratically is harder to hold to a campaign window, and a launch that slips by three weeks is worth considerably less than one that doesn't.
- Channels that have gone quiet don't reach a shortlist
- Long or unexplained gaps are flagged rather than smoothed over
- Cadence is weighed above raw upload volume
Direction of travel
We look at where a channel is heading, not only where it has been.
Subscriber counts are cumulative and therefore backward-looking. They can remain high long after attention has moved elsewhere, because almost nobody unsubscribes — they simply stop watching.
Comparing recent performance against a channel's own history shows whether it's growing, holding steady or quietly declining. A channel in decline can still be worth sponsoring. But you should know that's what you're buying, and what you should be paying for it.
Brand safety is a gate, not a score
Where a channel isn't appropriate for a brand, reach doesn't compensate.
Most agencies treat suitability as one factor among many, to be weighed against audience size. We don't. A channel that fails on suitability is excluded, and no amount of performance brings it back into consideration.
This is the check that costs us options, and it's the one we're least willing to move on.
These six aren't all of them.
They're the ones that are worth explaining without a spreadsheet open.
Alongside them we look at where an audience is actually located, how a channel's reach compares to its following, how a creator handles sponsored content, and how a channel fits the specific product being placed rather than its category in general.
Where a creator has shared their own audience data with us, that goes into the picture too — it's the one thing we can't determine from the outside, and it's usually the thing that makes the difference between a plausible match and a good one.
The short version: we throw more away than we put forward.
If that sounds like the kind of shortlist you want, the form takes about ten seconds and needs nothing but an email address.
We came to you for a reason.
If we've reached out, it's because your channel already cleared the checks we run before contacting anyone. This page explains what happens next.
You don't pitch anyone
No deck, no media kit, no cold emailing brands. We bring offers to you with the money and the deliverables already spelled out.
You keep the creative control
You know your audience better than any brand does. We negotiate the terms; how the integration actually works is yours.
Nothing is locked in
Turn down anything that doesn't fit and nothing happens. No exclusivity, no minimum commitment, no penalty for saying no.
What does it cost me?
Nothing upfront. We're paid out of the deals we bring you, and you see the full terms before you agree to anything.
Do I have to send you my stats?
No. We look up everything we can ourselves. A screenshot of your Studio audience tab helps us argue for a higher rate, because it's the one thing we can't see from outside — but it's genuinely optional.
What if I already have sponsors?
That's fine, and it usually helps. Tell us who you've worked with and what you won't promote, and we'll work around both.
How fast do you move?
We reply as fast as we can, two business days at most. Finding the right brand takes longer than that, and we'd rather bring you one good fit than five weak ones.
What happens to my information?
It goes to a brand only where there's a genuine fit and a real conversation to be had. Audience data is never published or resold, and we remove it whenever you ask.
One email is the whole form.
Everything else on it is optional and stays optional. If all you leave is an address, you still get a real reply.
Got it. You're on the list.
We'll take a look and come back to you as soon as we can — two business days at most.
- Next We read it properly — a person, not an autoresponder.
- Then A real reply from connect@creatoride.co — usually well inside two business days.
- You Nothing. Close the tab. We'll come to you.